As the world continues to evolve and technology advances, various industries are also changing and adapting to meet consumer demands and stay ahead of the competition.
Experts from various industries gathered in Lagos for a strategy night ahead of the upcoming Lagos Tour event and shared their predictions on what they believe will be the key drivers of growth and innovation in the coming years.
Ediale Kingsley, organizer of Lagos Tour, also known as Tourla, introduced the event to the public and provided information on expected innovations in various industries.
In the mental health industry, Pamela Udoka, a clinical psychologist and licensed therapist, predicts that therapy sessions will become the norm for mental health check-ups.
She believes there will be a paradigm shift as more individuals, married couples, and families realize the importance of considering their psychological well-being and mental health.
Husayn Zaguru, public speaker and CEO of Zaguruville Empire Concepts Ltd, predicted that the media and communications industry would see a continued shift towards public speaking.
He believes that the field of virtual speaking is gaining popularity, and with the proliferation of platforms like TED Talks and Toastmasters International, as well as the rise of entrepreneurship and intrapreneurship, the industry is ushering in new trends.
Oke Adesoji, founder of Gladtech Technologies and Software Developer, predicts that no-code technology will change software programming development by 2023.
According to him, no-code technology, also known as low code or citizen development, will greatly increase the speed and efficiency of software development.
No-code technology allows users to create and deploy software applications without writing code, using drag-and-drop visual interfaces and pre-built templates.
Aja Lekwa, CEO of Sharemyfame Pictures, predicts that pan-Africanism and co-production deals will become increasingly important in the next wave of Nollywood.
Collaboration, he said, with other African countries can lead to better funding, skills development of manpower, equipment, richer stories and a bigger market for the Nigerian film industry.
According to Saheed Apanpa, a director and producer at Nollywood, the Nigerian film industry is poised to focus on pan-Africanism and co-production deals. Apanpa believes this could be driven by the realization that the industry has great growth potential and that working with other African countries can lead to better financing, skills development of manpower, equipment, richer stories and a market. even bigger.
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Furthermore, it could also lead to the global film financing and distribution community taking Nollywood Africa more seriously, allowing the industry to command a higher price for its content.
Crystabel Amy Goddy, an actress, model, and businesswoman, predicts that the film and entertainment industry will expand more than ever in the coming years, especially after the COVID-19 pandemic.
She believes that people are more open to freely “living” and wearing the trends seen on social media platforms. Many people are looking for entertainment, while others want a job in entertainment to be popular and enjoy other perks as well.
She sees the movie industry as largely trend driven, but also as an industry worth billions if managed thoroughly and with care.
Employment in the industry is also growing and would continue due to new content delivery methods including online TV and mobile, so both actors and off-camera employees (editors, cinematographers, etc.) they would stay busy. A triumph, a triumph for all.
Tonye Obinna-Igbokwe, co-founder of Unlocking Creativity Consultancy, predicts that artificial intelligence (AI) will be a major focus for companies in the content creation industry.
Obinna-Igbokwe predicts that as technology advances, AI tools will become more sophisticated and help with content generation, editing, and optimization. This will lead to more personalized, high-quality content for audiences and better understanding and targeting of those audiences.
Chimezie Chika, CEO of SOCHIKAMNELEANYA FARM, predicts that marketing, integrity and branding will become key growth drivers in the online marketing industry.
He believed that companies would benefit from investing in marketing and selling their brand to the right audience by offering solutions to their existing problem and not getting caught in the negative net of offering customers less value than they paid for.
Adaobi Sandra Ijoma, founder of Nutrifix Naturals, predicts that development will become a major driver of innovation in the herbal remedies industry. She believes that new discoveries and research in the field will lead to the innovation of new and healthy formulations, resulting in growth and a healthier society.
Andrea Ekpenyong, founder of Marriage Nurturer, said dependency will be a major focus for couples as a measure to thrive in love and relationships. She believes that people realize that relationships require a level of mutual dependency to achieve one of the core goals of being a union.
NIFEMI Ojo, CEO and Founder of NIFEMI OJO ENTERPRISE, explained the importance of the Corporate Affairs Commission (CAC) in Nigeria and the benefits of registering a company with the commission.
It also highlights the service offered by your company, which is that they handle the CAC Records and deliver both the certificate and the other supporting documents within a period of 1 to 7 days, which is great news for people who want to register their business. or company in commission.
According to Ediale Kingsley, CEO of Sabistation PR and Media, the PR industry may see a shift towards more use of AI-powered tools for tasks like data analysis, media monitoring and content creation.
Kingsley believes this could help PR professionals work more efficiently and effectively by automating repetitive tasks and providing them with valuable insight.
Additionally, the public relations industry may see an increase in the use of virtual and augmented reality technology in public relations campaigns to create immersive experiences for the public and build brand awareness.
Kingsley also points out that social media will continue to play a vital role in the public relations industry, and professionals will need to adapt to changes in social media platforms and ensure they can connect with their target audience effectively.
The Tour de Lagos, also known as Tourla, will take place between April 1 and October 23, with every Saturday in between dedicated to touring the city.
The tour’s theme is “Business Earnings and Media Tour” and will feature a variety of activities including business talks and workshops, press conferences and visibility opportunities for participants, phone shop sales training sessions, sales formulas, earnings and more, stage theater, PR film show, comedy and music.
