Redefini, an integrated West African marketing communications group and a valued global marketing communications group, Publicis Groupe, has renewed its commitment to upholding the founder’s principles and values ​​through the collective efforts of employees.

In a statement, the group expressed its commitment during its recently recorded 43rd Founders Day, marking the start of the flagship industry leader, Insight Publicis.

According to the firm, 2022 ended well as the group posted profits from key clients and was instrumental in launching new local and international brands in the Nigerian market, including Prime Video and Burger King.

This was in addition to exceptional campaigns delivered for existing clients such as Seven-Up Bottling Company and Nigerian Breweries among others.

The firm expressed its deep knowledge of the market and the strategy of driving consumer behavior. Through their collective creative approach and commitment to leading digital and technology integration in the industry, Redefini and its agencies continue to seize the defining moments for their people and clients across the continent.

Redefini said it currently houses Nigeria’s top one percent of creative talent and client base in West Africa. Through its agencies, the group continued to provide the most iconic creative solutions for human-centered business growth.

In 2022, the firm’s largest creative agency, Insight Publicis, launched iconic campaigns like Aquafina ‘Padi of Life’ and ‘Pepsi Confam’.