For Moses Akaigwe
kia is Consumer Guide Automotive’s Most Awarded Brand in 2023 with Soul, Seltos, Sportage, Sorento and EV6 receiving Best Buy Awards.
This marks the ninth consecutive year that Soul has been honored in the subcompact crossover category, and the third consecutive year for Seltos in the same segment. The all-electric EV6 and 2023 Sportage were named compact crossover winners, and the Sorento was recognized by the editors of Consumer Guide Automotive in the midsize crossover category.
“From rugged SUVs to capable crossovers and innovative EVs, Kia’s comprehensive lineup offers the world-class design, exceptional quality and cutting-edge technology sought by today’s discerning buyers,” said Steven Center, COO and EVP, Kia America. . “Being the Most Awarded Brand in Consumer Guide’s 2023 Best Buy Awards is another transformational moment for Kia as we pursue our mobility leadership goals.”
Since 1967, Consumer Guide Automotive’s award-winning editorial team has used a rigorous and comprehensive evaluation process to identify vehicles worthy of serious consumer consideration. The editors use objective criteria, such as price, features, performance, accommodations, fuel economy, reliability records, and resale value, to evaluate each vehicle.
“It has been exciting to watch Kia’s growth as a transportation innovator. The breadth and depth of the brand’s product line includes something for nearly every consumer, from value to luxury, with a healthy dose of sportiness too. In every popular segment, Kia offers a must-have model for buyers to consider,” said editor Tom Appel, who led the editor selection process for this year’s list.
kia america Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the Top 100 Global Brands.
Kia serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of more than 750 dealerships in the US, including several cars and SUVs proudly assembled in the United States*.
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*The K5, Sportage, Sorento and Telluride (excludes HEV and PHEV models) are assembled in the United States from US and globally sourced parts.
In Nigeria, the brand’s representative, Kia Motors Nigeria Ltd, operates an assembly plant in the Isolo area of Lagos, where a variety of vehicles are produced for the local market.