Video entertainment service provider, MultiChoice Nigeria, has thrown its weight behind the Independent National Election Commission (INEC) nationwide Permanent Voter Card (PVC) drive.

Part of the electoral referee’s measures to improve the credibility of the electoral process through the elimination of identity theft, the PVC is a prerequisite to participate in the next general elections.

MultiChoice Nigeria’s support consists of free regular broadcast of INEC’s messages on PVC collection by eligible registered voters on its DStv and GOtv platform channels. The broadcast, in particular, will be aimed at young people, mostly the demographic category with the highest number of voters in the country, through DStv channel 198 and GOtv channel 29.

The two channels are dedicated to the 24-hour broadcast of BB Titans, this year’s edition of the reality TV show Big Brother, which launched yesterday and is watched mainly by young people.