Yellow Card launched in Nigeria in 2019 and is currently active in 15 other territories. In 2022, the company announced its $40 million Series B fundraiser, bringing total funding to $57 million.

The American company claims that its latest signing aligns with an overall vision to empower youth in Africa. He recognizes music as a common thread that unites Africans.

Signed to Apex Village, Psycho YP jumped into the mainstream with projects like mixtapes. YPSZN Y YPSZN2 as well as his Euphoria PS. He joins other musicians like the Ghanaian Stonebwoy, who already represents the brand.

“In recent years, we have been at the forefront of advancing financial inclusion in Africa,” said Rachael Akalia, Yellow Card West Africa Regional Marketing Manager. “As we move into the New Year, we will not rest on our oars, but will do our best to ensure cryptocurrency adoption by prospects and customers across the continent. We see music as a special purpose vehicle with the potential to drive the message and acceptance of cryptocurrency for everyday use, helping the continent achieve financial freedom and prosperity.”

Psycho YP welcomed the partnership as an opportunity to raise financial awareness on the mainland using music, noting that the platform “has continuously shown creativity in providing financial solutions across the continent’s borders. And I’m happy to be a part of Yellow Card’s efforts to change the financial narrative of Africa and Africans using crypto.”

Cryptocurrency aggregator CoinGecko recently revealed that Nigeria is the most “crypto-curious” nation in Africa, currently ranking as the second-largest cryptocurrency trading market in Africa after Kenya.

Yellow Card added that the association underscores its commitment to deepen the adoption of digital currencies in Nigeria and beyond. He said the deal “will see Psycho YP bringing together youth to embrace a new era of financial opportunity, putting to good use its fresh, youthful aura, which resonates with the continent’s youth and aligns with Yellow Card’s vision of a continent with finance without borders”. solutions driven by innovation.”