The growing popularity of Afrobeats around the world has continued to result in a rapid increase in the number of new artists entering the Nigerian music industry.

Many have attributed this rise to the high demand for Afrobeats by Nigerians and Africans living in the diaspora, while some believe the incentive for the new generation of artists lies in the large salaries their high-level colleagues receive.

PwC, in its Entertainment and Media Outlook 2020-2024, said…