For Chinwendu Obienyi

Nigeria’s entertainment and creative industry has experienced massive growth in recent years.

Nollywood, which is the film production subsector of the creative and entertainment industry, accounts for around 1.45 percent of Nigeria’s Gross Domestic Product (GDP) and is globally recognized as the world’s second largest film producer, behind of Hollywood and ahead of Bollywood of India.

According to PricewaterhouseCoopers (PwC), Nigeria’s entertainment and media (E&M) consumer revenue will rank fourth as the fastest growing country at 8.8% between 2022 and 2026.

The global consulting firm on its latest industry titled “Insights from the Global E&M Perspective 2022-2026,” added that the rate will be driven by strong growth in video games, music and film.

The popularity of the industry has seen Nigerian music artists collaborate with their foreign counterparts and achieve multi-million dollar recordings and music publications…