MILESTONES OF THE 2022 TECHCABAL NEWSLETTER
Hello everyone, Timi here. 👋🏾
Just before I get into the business of bringing you the biggest tech stories from Africa, I’d like to review the important newsletter milestones we hit in 2023, and no, this isn’t because we’re still trying to shake off the Christmas haze.
Regular programming and memes will return in tomorrow’s edition, but for today’s edition, we’ll be highlighting the milestones and challenges we face in 2022.
As a bonus, this issue will also feature a Meet the Team blurb; we want our readers to meet the scribes behind TechCabal’s pens, or the faces behind the memes.
But first, these are the milestones we reached in 2022.
1. TC Daily reached 100,000 subscribers: In case you missed it, we hit 100,000 subscribers in Q3 2022. We have readers from Nigeria, Kenya, the US, and over 50 other countries.
2. We build a reference system: 2022 also saw us release V1 of our reference system. The premise is simple: if you love TC Daily, tell enough people about it and we’ll give you things like Netflix subscriptions or Jumia coupons in return.
3. We launched two new products: Building on the successes of TC Daily and The Next Wave, we are launching two new digital media products: Entering Tech and TC Weekender. The first is a one stop shop for Africans who want to get into technology; He already has 20,000 subscribers, by the way. TC Weekender features lists of the biggest African tech stories you missed during the week. He has around 15,000 subscribers now, and you can become one of them by signing up here.
4. The 1500 issue of TC Daily: Sometime last year, in the first quarter, we crossed the 1,500 issue mark for TC Daily. We weren’t able to celebrate this as planned, but we will plan ahead for the grand 2000.
All of these milestones were not reached without challenges, so we’ll be highlighting what we didn’t get right and how we’re changing that this year.
👉🏾 TC Referral Program is on hold: Version V1 of the Referral Program came with bugs, so we’ve put it on hold so we can fix it. We have received feedback on the visibility of reference counts and it is something we will work on for V2. We don’t have a release date yet, but it should be available in Q1. We’ve already gotten some feedback, but if you noticed anything, please contact us at firstname.lastname@example.org.
👉🏾 Escalation: We are currently at 130,000 subscribers and have a long way to go before we hit our 300,000 subscriber mark. At some point this year, our head of growth, Tracy Olisa, and I will be writing about scaling email-based products on the mainland, but this year, we’re looking to scale our growth.
👉🏾 Optimization:TC Daily doesn’t look great on everyone’s devices; we know. We’ve added a couple new features since 2021; From the cryptocurrency market to headline anchors and share buttons, there are new updates that might have made TC Daily a little harder to read. We are working on this in 2023 and you should start to see changes before the end of the year.
We don’t plan to release anything new this year, but TC Weekender wasn’t in the plan last year either, so who knows, the market might change.
There’s a lot more I’d like to write about the growth mechanics we’ve employed, and perhaps digital products on the Continent, but I’ll save that for when Tracy and I write to you about it later in the year.
In 2023, we are focusing on growth and impact. More powerful stories, longer, richer and deeper dives. How will we get there? Here is the team that will drive the vision forward.
MEET THE TECHCABAL TEAM
Adrian is the new editor-in-chief of TechCabal. He is an award-winning writer and editor who has told stories on topics ranging from high-profile people in business, entertainment, and politics to drug dealers and addicts in dens and crime-ridden areas. The team has already caught your enthusiasm for the impactful storytelling we’re set to do this year. Adrian likes to run, binge watch documentaries and DJ. follow him on Twitter. You may find that you share his eclectic taste in jazz, hip-hop, R&B, and AfroTech music.
Koromona “KK” Koroye
Koromone is the managing editor of TechCabal. When she’s not acting as a newsroom executive, she’s interviewing female founders and entrepreneurs within the ecosystem. She also writes a flagship called Center Stage that tells stories from a human point of view about the people who create great products and services in Africa. Koromone has a healthy obsession with black coffee and exercise, and you can check out some of her workout videos at Twitter.
Olumuyiwa is another new member of the TechCabal newsroom, but this isn’t his first time working on the post. He was a staff reporter for TechCabal, and after working in communications for several African start-ups and creating his own newsletter, Notadeepdive, he returned to the publication as a newsroom editor. When he’s not working, Olumuyiwa can be found watching YouTube videos and discussing media ethics on Twitter. He can navigate to any of his discussions on Twitter.
Kelechi is a senior editor at TechCabal. He edits the publication’s daily newsletters and stories, and other company content. He’s the guy who decides which jokes and memes get in the newsletter (we’re not sure if you should thank him or boo him). He also writes the My Life in Tech column. He likes to exercise and have fun. On twitter about recipes and Nigerian cinema.
Daniel Adeyemi is an award-winning senior reporter. He writes investigative and analytical articles on large, high-growth technology companies operating in Africa. He also shares investor insights into the African ecosystem through his bi-monthly column, “Ask an Investor.” follow him on Twitter to keep up with your work. Outside of work, Daniel can be found volunteering at TEDxLagos, playing soccer or reading.
Abraham is a journalist and researcher obsessed with digital economies in emerging markets and Europe. He writes about them when he doesn’t challenge popular narratives about Africa’s technological innovations with uncharacteristic sobriety and offers new perspectives on them in TechCabal’s weekly Next Wave newsletter. Despite his obsession with digital economies, Abraham would choose a paper book over any digital format. According to him, “the older, the better”. Wanting to say, “Me too?” Shoot him a message on Twitter.
Damilare is a staff reporter. She researches and writes about the culture, management, finance, and visions of technology and technology-enabled companies. If her name sounds familiar, you’ve probably read her popular investigation into payroll startup Bento’s toxic work culture or Kuda Bank’s ₦6 billion loss. When she’s not telling stories, she’s taking half of her fortune off her card to buy food for her two cats. No, cat food is very expensive and her cats are quite picky. But hey, they look cute! Follow her Twitter and maybe take a photo from them.
Timi is a staff reporter at TechCabal, where he currently manages the execution, growth, and delivery of the publication’s digital media products. Over the years, Timi has built a reputation as a relentless and brilliant content and product strategist, whether building the content arm of literary festivals like the Abuja Literary and Arts Festival in Nigeria or running a triple mental health product, Safe Place Nigeria. . When not managing digital products at TechCabal, Timi works as an award-winning writer with publications at Tordotcom, McSweeney’s Quarterly Concern, Nobrow Press, Lightspeed Magazine, Lolwe, and many more. You can find him on LinkedIn and Twitter at @timiodueso.
Ngozi is a junior newsletter writer. You often see her adorably failing at humor here at TC Daily. She also writes TC Weekender, a weekly newsletter that collects the most interesting stories about the ecosystem. The most read story of hers of the past year of hers is Paystack Mafia. she is in Twitter but the only messages he responds to are invitations to play any of the games he develops for the publication.
Caleb Nnamani is a junior reporter. He explores the intersections between technology, business, and culture. When he’s not chasing funding news or writing stories about the African tech market, he screenshots cute images of cats and dogs: he loves them. He also loves memes, and you’ve probably laughed at some of his meme choices here on TC Daily, since he also writes regularly for you here. Technology aside, Caleb also writes children’s poems and stories, some of which have been shortlisted for awards.
Ephraim is an award-winning writer and junior reporter at TechCabal. Working from Botswana, he writes stories about the tech ecosystem in the southern African region. He is also a regular contributor to the TC Daily newsletter. When he’s not warming up his writing chair, he chairs the World Bank Youth Forum for Botswana, Eswatini, Lesotho, Namibia and South Africa (BELNASA). He can also find him supporting youth empowerment at non-profit organizations like the Global Schools Program. You can connect with him on Twitter. here.
Oladunmade Muktar is a junior reporter. He covers stories about the human and business impact of technology on the continent and the people behind it. He is a frequent contributor to TC Daily and Digital Nomads, a flagship weekly about Africans who have migrated from their homes in search of better opportunities. Muktar is a cinephile (read as “a Christopher Nolan fan”), a bibliophile, and an audiophile. As a Nigerian lawyer who once served as president of Ghana’s Model United Nations, he probably has the most diplomatic answer to the age-old question: “Nigerian jollof or Ghanaian jollof, which is sweeter?” You can ask him On twitter.
Hannatu is an editorial assistant at TechCabal, where she provides administrative and editorial support to the team. She often writes about female founders and tech consumer behavior, as she did in this article on the used iPhone market in Africa. When she’s not saving drafts, she’s saving the world. Hannatu volunteers with charities such as TheirWorld to improve access to rural education. He also co-runs a women’s health community and writes a rare fashion blog (yes, fashion blogs save lives).