Nicholas Ihua-Maduenyi (born 28 October 1998) widely known as PsychoYP, is a Nigerian alternative hip hop rapper, singer and songwriter.
He is a member of the music collective Apex Village. She burst onto the music scene with a critically acclaimed mixtape album, YPSZN, which earned her a South African Music Awards (SAMA) and Headies Awards nomination for her second studio mixtape album YPSZN2. Nicknamed the “Fresh Prince of Nigerian Rap”, he is considered one of the pioneers of Nigerian rap music in the Alté music scene.
As cryptocurrency enthusiasts usher in 2023 and the promise it holds for the world of cryptocurrency, Yellow Card is stepping up to open the doors of the palace of possibilities for the youth of the African continent.
Recognizing that music is the common thread that unites Africans, Yellow Card Financial, the fastest growing cryptocurrency exchange in Africa, is proud to tap into this indisputable passion point by signing a partnership with rapper, singer and rapper Nigerian-based alternative hip-hop rock band. the composer, Nicholas Ihua-Maduenyi, popularly known as Psycho YP as their Brand Ambassador.
Rachael Akalia, Yellow Card’s West Africa Regional Marketing Manager, said: “In recent years, we have been at the forefront of advancing financial inclusion in Africa. As we move into the new year, we will not rest on our oars, but will do our best to ensure cryptocurrency adoption by prospects and customers across the continent. We see music as a special purpose vehicle with the potential to drive the message and acceptance of cryptocurrency for everyday use, helping the continent achieve financial freedom and prosperity.”
Speaking at the signing, Psycho YP welcomed the association as an opportunity to foster financial awareness on the continent through music. He said: “Yellow Card has continuously demonstrated its creativity in providing financial solutions across the continent’s borders. And I’m happy to be a part of Yellow Card’s efforts to change the financial narrative of Africa and Africans using crypto.”
Recently, cryptocurrency price tracker CoinGecko revealed Nigeria as the most “crypto-curious” nation in Africa in 2022.
This partnership underscores the commitment of both parties to deepen the adoption of digital currencies in Nigeria and beyond, and follows an increase in Nigeria’s crypto trading volume, given Nigeria’s position as the second largest crypto trading market in Africa.
In addition, the partnership will see Psycho YP bring together youth to embrace a new era of financial opportunity, tapping into its fresh, youthful aura that resonates with the continent’s youth and aligns with Yellow Card’s vision of a continent with financial solutions without frontiers driven by innovation.